financialtreat – will explain about How Digital Wealth Management Works and Types that you will get in the following article. let’s see this article carefully!
Over time, digital wealth management is a tool that every company needs to prioritize. How come? After intensifying all the content marketing needs on the online platform, companies need a container to accommodate all their digital assets.
Without this container, it is possible that the company’s digital content will be stolen by irresponsible parties. So, what is the complete explanation of digital wealth management like? Come on, see more in the following summary.
What is Digital wealth management?
Adapted from the Content Marketing Institute, digital wealth management or DAM, is a device that is able to accommodate all digital assets owned by the company. DAM was created as a flexible, portable, accessible, and useful data governance tool for digital asset reporting purposes between organizations, customers, partners, and suppliers.
DAM deals with the right method of delivering digital content to the right people. This is true on all devices and most of the content sent is real time. DAM also comes with the ability to track and measure user engagement of digital assets across the company and its potential global reach.
Technically, digital assets are more than just media files. To find out the value of a file, users need to have additional information about assets that can be found via metadata. For most DAM purposes, an asset is defined as media content when coupled with its metadata.
This metadata can be as simple as the name of a file, its creator, the date the file was created, or the rights and costs surrounding the use of images or other digital content. In essence, if content is to be considered a usable digital asset, the user needs to associate its metadata.
How Digital wealth management Works?
In fact, the way digital wealth management works is three types of storage that have been simplified. Each of these types of storage has its own role and is certain to be useful for all employees in the company. How do these three types of DAM storage work? According to Canto, here’s a brief explanation:
1. Internal centralization
Digital wealth management is a system that can internalize and centralize assets to increase the efficiency of internal needs. This process involves creating a consolidated area for all digital assets that will be held by the company. In this way, all departments in the company have access to the same file type and can send or receive assets from the DAM.
2. External distribution
External distribution, allows companies to share their assets with external parties such as freelancers and vendors. This directly maintains brand consistency through the use of uniform digital materials from all parties involved.
3. Internal storage
Another type of digital wealth management storage is internal storage. With internal storage, DAM helps companies like agencies, to store digital assets taken from clients until they are ready to hand them over to outside media. DAM can automate the entire process of storing and handing over assets, thereby saving time and space for companies.
Benefits of Having Digital wealth management
Basically, digital wealth management is a guarantee that companies will get the most out of the assets they store. By using DAM, indirectly the company’s assets also become more credible in the eyes of stakeholders and the media.
Well, in addition to being a device that can be used as a content management system, digital wealth management also has a variety of other functions, you know. According to Brand Folder, the various benefits that companies can reap if they use digital wealth management are as follows:
- able to find digital assets quickly
- Making asset navigation a simple and intuitive process
- assisting companies in avoiding digital content remakes
- helping companies to use all their assets
- enables companies to access and share files anytime, anywhere, and on any device
- Helping companies to create and communicate digital assets from a single source
- Make it easy to distribute company content across multiple channels, including social media, third-party marketplaces, and more
- Maintaining company brand consistency
- identify opportunities to reuse existing digital assets
- analyze the performance of assets, where they are used, and who uses them
Types of Digital wealth management Systems
There are different types of DAM systems that serve a variety of purposes. With this system, companies and consumers can perform appropriate workflow management and project management activities.
Company personnel can use it to collaborate on projects with their teams, with other departments, and across industries. Consumers can use it to easily share content with other consumers. In addition, they can control who can access the content, how they can use it, and in what ways they can revise it. Here are the main types of DAM systems:
Brand management system
With a brand management system, your company can store and access all digital assets related to their marketing and sales activities. Digital content may include images of company products, company logos, regularly used fonts, marketing copy, brochures, catalogs, publications, and videos. Having these digital assets in one place for quick pickup can be a convenient and cost-effective approach to generating new ad campaigns.
Library management system
The library management system is for storing and organizing digital photos and videos in bulk. These digital assets tend to remain unchanged, which means they can be stored as is. After archiving, you can retrieve it easily and quickly when needed.
Production management system
Digital assets such as video and audio effects often undergo revisions and changes. By storing this type of content in a production management system, it is easy to retrieve it for use in live production. The system can handle different versions of files, making it easier to revert to an older version if the job demands it. Movies, TV shows, and gaming apps typically use a production management system.
Read more wealth management:
On-demand content delivery management system
On-demand services that stream music, games, TV shows, movies, and videos remain popular, making proper storage for such content a necessity. With an on-demand content delivery management system, digital providers can offer better streaming services to their customers or subscribers.
That’s the list of DAM sundries that you need to know. In short, digital wealth management is a device that can accommodate all digital assets owned by the company.
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