Difference Between Media Asset Manager and Digital Asset Management

financialtreat – will explain the Difference Between Media Asset Manager and Digital Asset Management that you will get in the following article. let’s look at this article carefully!

What is media asset manager? Most of them find it difficult to store, manage, and distribute media with the right people at the right time. The situation becomes worse when dealing with a large number of assets on a daily basis. But here’s the thing; accessing your desired media files shouldn’t be difficult at all.

Therefore, whether you are part of a small media team or a large organization, it’s time to find the best media asset management system for you.

Explanation and Difference between Media Asset Manager and Digital Asset Management

What is Media Asset Management?

Media Asset Management (MAM) refers to the process of storing and organizing video and multimedia files. The term also describes workflows and software that can facilitate the storage, management, and retrieval of media files throughout the content lifecycle. In summary, your MAM system can help you:

  • Manage and organize your media assets
  • Bring different teams together
  • Unify access to assets
  • Improve collaboration between different teams
  • In other words, a MAM system can make your life easier.

No more wasting time searching for the right asset. And there’s certainly no more confusion among teams looking for a specific video in your content library. But what makes media asset management different from digital asset management (DAM)?

Difference Between DAM and MAM

It is not always easy to understand the difference between DAM and MAM systems. After all, both aim to streamline content storage and distribution. So, let’s start understanding that difference by looking at the similarities.

First, DAM was created as a flexible, portable, accessible, and useful data governance tool for digital asset reporting purposes between organizations, customers, partners, and suppliers. DAM deals with the right method of delivering digital content to the right people.

This is true across all devices and most of the content sent is real time. DAM also comes with the ability to track and measure user engagement of digital assets across the enterprise and its potential global reach.

Technically, digital assets are more than just media files. To know the value of a file, users need to have additional information about the asset that can be found via metadata. For most DAM purposes, assets are defined as media content when coupled with their metadata.

This metadata can be as simple as the name of the file, its creator, the date the file was created, or the rights and fees surrounding the use of images or other digital content.  In essence, if content is to be considered a usable digital asset, users need to associate its metadata. DAM and MAM systems also help organizations manage and access their content.

They also clean up the clutter of handling a lot of content through controlled ownership, effective management, and usage tracking. This is what sets them apart.

Then, Media Asset Management helps you organize your video and multimedia files. It originally started as a system to streamline the video production process, but has evolved to offer more features nowadays.

Digital Asset Management can include more file types to improve the management, storage, and distribution of your content, as you can read in our article on what Digital Asset Management is and when you need it for your company.

With DAM evolving over the years to support media files, MAM is sometimes considered a more specialized version of the DAM system for extending the tools and processes that provide the best results for organizations dealing with many video and multimedia files.

Why Do You Need A Media Asset Management System?

The main reason to invest in a Media Asset Management system is to organize your media library. Such a system will help everyone store, find, manage, edit and distribute your video and multimedia files in a more efficient workflow. In more detail, the MAM system can help you:

  • Find files as quickly as possible
  • Store and manage your files in an organized manner
  • Set up workflows that speed up video production
  • Allow different teams to use similar assets
  • Content controls to avoid duplicate files
  • Provide information such as author, permissions, copyright information
  • Offer unified access to everyone on the team based on the asset management and permissions of your choice
  • Track usage
  • Access to the history of each file
  • Set up business workflows that boost your productivity
  • Overall, a good media management system can make a big difference even for complex video workflows

Choosing The Right Mam Software For Your Business

Are you thinking of investing in a Media Asset Management System? Do you need to upgrade your current asset management system?

No matter where you are in the process of improving your content media management, you need to review your current stage. Take a step back and explore your strengths and weaknesses in media asset management. Think about how you want to see your organization change based on the workflows that will ensure success.

Not all organizations have the same definition of success, so it’s an important step you can’t ignore. Spend the proper time researching all the MAM tools and how you can benefit from them. Some MAM tools may specialize in specific industries or specific workflow processes. Others may focus on flexibility or ease of use.

After all, you need to consider the most important areas of improvement that will benefit your organization. The right MAM platform should match your organization’s needs to improve your current processes, workflows, and collaboration. It can take a while to find the best tool for your needs, but don’t be afraid to spend a lot of time researching. Start your shopping process by exploring the following areas.

  • The most important features for your organization
  • Number of people who will access the software
  • Potential problems with current asset management
  • The time it takes teams to streamline processes

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As with all shopping decisions, it shouldn’t be difficult to find the best one for you. The more prepared you are in the beginning, the easier it will be to find the best option for you.


If you have trouble managing multimedia and video files, then you need to invest in a media asset management system. It’s not just about storing or organizing your media files. You may be surprised by how efficiently your team uses a good MAM system.

Remember, there is no need to rush into this decision. Take the right time to find the best tools for your organization and see the features that will take your business to the next level. Hope the information is helpful!

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