Getting to Know More Deeply, Who Is an Insurance Advisor?

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Insurance is a technical concept that must be fully understood in order to understand the benefits it offers. In addition, insurance, as a product, is not sold in stores or stores. This is where insurance advisors get into the picture.

Insurance advisors not only explain the complicated details of the insurance policy, but they also assist individuals in purchasing the appropriate package. Insurance advisors, in fact, are the most important and popular way of distribution of insurance policies. Let’s understand who they are and what is their role in the insurance sector.

Getting to Know More Deeply, Who Is an Insurance Advisor?

Who is an insurance advisor?

Insurance advisors are intermediaries who bridge the gap between insurance companies and policyholders. Insurance advisors represent insurance companies and sell insurance products offered by those companies to their clients.

Thus, insurance advisors sell insurance policies and, as compensation for their services, they earn a commission for each policy they sell.

The role of an insurance advisor

The insurance adviser must be the liaison between the insured and the insurance company. They have a role in generating an insurance business for the companies they represent.

In addition, since they also represent their clients, insurance advisors also have a role for them. So, the role of an insurance adviser can be divided into the following two categories. Here is the advisory role of the insurance company it represents.

Produce maximum business

The first role of an insurance advisor is to generate as much new business as possible for the insurance company. This can be achieved by selling the maximum amount of the policy to its clients.

Therefore, insurance advisers should approach as many individuals as possible and try to place the company’s insurance policy in the individual’s financial needs if possible.


Selling an insurance policy is not enough. The insurance adviser must also ensure that he can retain the company’s customers. Persistence is an important factor in the income of an insurance company.

The Persistence shows how many policyholders are continuing with the same plan as the same insurance company. Persistence is especially important in the case of a life insurance policy that is a long-term plan.

Based on these policies, the continuity of the set term plan is in the best interest of the insurance company and also the policyholder. Therefore, the insurance advisor must ensure that his existing clients continue their insurance coverage without fail.

Promoting insurance companies

Another role of the insurance advisor is to promote the insurance company associated with it. Only when customers trust the insurance company, they will buy the company’s policy.

Therefore, the adviser must establish a positive brand image of the insurance company in the eyes of its clients and increase the goodwill of the company.

The role of an insurance advisor towards its customers

Since insurance is a long-term product and affects the financial well-being of the family, the role of the insurance advisor is very important. He must be diligent and trustworthy towards his work so that the client can depend on his expertise and advice.

The role of an insurance adviser towards his clients includes:


The first thing an insurance advisor should do before making a sale is to know the details of his client. When the advisor knows the client’s personal and financial details, he or she can know the client’s needs and requirements.

These needs and requirements will then help the advisor to position the right insurance product. So, fact-finding is the first step of the insurance sales process where the advisor must know the client’s details.

Identify the purpose

Once the advisor has the client’s personal and financial details, the next step is to know the financial goals that the client has. An insurance policy is a goal-oriented product. They can be used to meet the various financial goals that individuals have. For example, if someone wants financial security, term insurance and health insurance plans prove ideal.

For the planning needs of the child, the child’s life insurance package is the most suitable. So, until and unless the advisor finds out what the client really wants, the right insurance product cannot be sold.

Fulfillment of financial goals

This step is where the expertise and knowledge of insurance advisors is sought by clients. Once an individual’s financial goals are identified, the advisor’s role is to suggest the right insurance product that will meet the identified goals.

Clients benefit from insurance only if the right insurance policy suits their needs. As clients benefit from insurance, their trust in insurance advisors also grows.

Handling objections

When the advisor suggests an appropriate insurance product, the client may not agree with the client’s advice. There must be objections and questions from customers. Therefore, the role of the advisor is to deal with all customer objections and answer them to the best of his knowledge.

Helping clients buy insurance

To purchase an insurance policy, the client is require to fill out a proposal form stating all the relevant details. The details contained in the form then become the basis of the insurance contract.

So, it is important that the client provides all the information correctly. The advisor’s role is to keep an eye on whether his client is providing the correct information. He should also help the client fill out the proposal form and explain the relevance of the different parts of the form so that the client knows why the information should be genuine.

Maintain contact

The role of an insurance adviser does not end with the sale of insurance products. The advisor must keep in touch with the client even after the policy has been sold. Constant relationships with clients will help the advisor get referrals that will help in improving the advisor’s business.

In addition, through contacts, the advisor can help the customer renew his insurance policy and therefore maintain a high persistence ratio.

Assistance in claim settlement

The last role an adviser has towards his client is at the time of the claim. Since the advisor is experience with insurance technicalities and knows the claim process, it is his job to help his clients get the settlement of their claims.

Insurance advisors can play a key role in the settlement of their customers’ claims by assisting them with the correct process and the necessary paperwork. Assistance at the time of claim will increase the customer’s trust in the advisor and will also help in generating more business.

Insurance is not only about selling an insurance policy, but also building long-term relationships. When the advisor assists the client at the time of the claim, the client understands the importance of insurance and realizes how the policy is helping him.

Therefore, an insurance advisor plays a different role for both the insurance company and the customer. To be able to do full justice for their multifaceted role, insurance advisers must keep the following in mind:
  • They should keep themselves updated from all insurance-related news
  • They must have a complete knowledge of the insurance products they sell
  • They should sell an insurance plan that fits the customer’s needs and not one that gives them the maximum commission
  • They must be honest with their customers
  • They must not mislead their customers for their personal gain

A career in insurance is very rewarding because it promises unlimited income and other awards and recognitions. You can become an insurance advisor by registering with an insurance company.

Read more financial independence:

You must undergo insurance training and pass an exam to obtain a license to act as an insurance advisor to that company. Alternatively, you can become a PoSP (Point of Sale Person) with Turtlemint and sell insurance policies. PoSP certification is more beneficial because it gives you the following benefits:

  • You can sell life insurance and general insurance policies with one license
  • Turtlemint is tie to a reputable insurance company that allows you to represent some of the best insurance providers
  • You get the bouquet of products you want that allows you to have a wider product base for your clients
  • TurtlemintPro allows you to complete online assistance with which you can generate client leads, keep records of your clients, sell insurance online and also help your customers at the time of claim
Either as an insurance agent or as a PoSP you will remain an insurance advisor. You will be the one who ‘advises’ individuals to buy the right insurance policy that best suits their needs.

So, if you want to become an insurance advisor, keep in mind the various roles you need to play, both for the insurance company and your clients. When you play the aforementioned role perfectly, you can earn attractive commissions and grow your various insurance businesses. How? Interested in becoming an insurance advisor!


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